And that’s a wrap on 2016!

And that’s a wrap on 2016!

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Ho, Ho, Ho..

Well, 2016 was.. something. We can’t speak for the current state of the world but 2016 has been an amazing year for us! We’ve laughed, we’ve cried and more importantly, we have worked hard. Here are some of our highlights: 

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We leveled up! Literally.. We moved offices.

As an agency that’s always placed way more emphasis on the victories of our clients, it becomes a little awkward when we have a victory of our own. We’ve never really shouted our success from the rooftops, or publicly celebrated any of the big wins that have come our way this year.

You see, our clients have always been our focus- we care about results more than we care about our comfort, style or image. It’s your victories that we toast to and your sales that make us tick.

That said, we love our new office! On the 19th floor with all the trimmings, make it a 2017 goal to come and have a beer.

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We got better at what we do. 

If your business isn’t getting better every year then you might be doing something wrong. At JMD we’re always learning because iteration is at the very centre of what we do.

This year we:

  • Worked hard at refining our Paid Evergreen Funnel campaign model. By implementing a structured, strategic approach to lead acquisition and nurturing, we can see how users move down the funnel from first interacting with your brand to making a purchase. Invaluable knowledge, right?
  • Used social media marketing as a marketing research tool for two big national brands. If you’re still gathering a group of people into a room with some stale donuts to pepper them with questions (otherwise known as a focus group), we kindly suggest you give us a call. We’ve pulled data for our clients that tells them exactly who their audience is and what creative, message, products, and price point makes them click that purchase button. No more shady guess work AND you’re making sales as you learn.
  • Fired up the startup validation engine. This year we worked with multiple startups to validate their future success in the market. While all startups come with a degree of risk, wouldn’t it be great to know what works and what doesn’t before you go big.

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img_0391We stood on stages and shared what we know  

10 stages, in fact.

We spoke to marketers, business owners, university students and high schoolers.

We said things like:

“You must remember. You are not your customer”

“Social media marketing is free if you don’t value your time”  

“Stop going to events and do something! Being inspired doesn’t mean jack if nothing goes live.”

We will just leave you to mull over that last one.

SXSW in Austin, Texas

The team, minus a few players, hit the SXSW conference in Texas. Big doughnuts were consumed, knowledge was gained, and not a single team member got a ticket to see the keynote- Michelle and Barack Obama. You can watch Matt Kelly’s vlogs here.

So, what does the team have to say about 2016 (and christmas!)?

Matt Gillam – Lead Content Strategist

Biggest work achievement in 2016?slack-for-ios-upload-6

I did a few speaking gigs this year- It was a big hurdle that I wanted to overcome.

What is your favourite Christmas food?

Just a classic bbq- ham, steak, prawns, snags and potato bake. Ohh yeah.

What is something you can improve on for next year?

Replying to emails faster. Also, naming conventions

Matt Kelly – Managing Director

matt_headshot-2Something that made you laugh in the office this year?

Stumbling across a video of Ben Reeves in a rap battle video from 10 years ago.

What has been your biggest achievement of 2016 (at work)?

This year we onboarded 4 national brands as new clients as well as a range of smaller businesses and startups. This is something I’m incredibly proud of! It’s been a huge team effort, but something I’m proud to have been a part of.

What has been your favourite work project this year?

Rolling out a paid social campaign, purely to with the objective of deriving market insights. Using ‘how a customer interacts’ with content, rather than what they tell you. It’s meant faster, statistically significant learnings, which is actually a ridiculous concept, and has performed incredibly well.

Harley Barnes Roos – Graphic Designer

screen-shot-2016-12-22-at-12-30-23-pmWhat are you most looking forward to next year?

I’m looking forward to hopefully obtaining some creative clients.

What is one thing you would like to find under the Christmas tree?

A 21-year-old Bob Dylan.

What has been your favourite work project this year?

The Cerebral Palsy League has been my favourite client. We had full reign on how we ran their social which was amazing. I got to smash a cream pie on Ben’s face, made some slick Instagram splashes and got to help an organisation in need.

Brooke Royston – Design Intern

img_20161116_153917What is something that you can improve on for next year?


Taking people’s’ criticism without getting defensive, and instead using it to improve my work.

What is your favourite Christmas food?

My Mum’s honey-glazed ham, hands down.

What is one thing you would like to find under the Christmas tree?

I’d love to find plane tickets for a mystery flight. That would be awesome.

Phoebe Murphy- Design Internscreen-shot-2016-12-22-at-2-32-49-pm

What is your favourite Christmas food?

Glazed Ham!

What is one thing you would like to find under the Christmas tree?

A ping-pong table

What has been a challenge for you this year?

Learning how to create motion graphics

Ben Reeves – Business Development

jdp-140What has been your biggest achievement of 2016 (at work)?  

Featuring in 6 Retweets from @matthewkelly

What is your favourite Christmas food?

I don’t know but I’m pretty sure Metropole, 180 Ann Street will have it plenty of great value options.
*Note this is not a paid advertisement.

What is something that you can improve on for next year?  

Being more efficient with my meeting timings. (Like if you agree.)

Jo Fraser- Copywriter

img_6715What is your favourite Christmas food?  

Cinnamon Buns! Yum, yum.

What are you most looking forward to next year?

I’m looking forward to consuming less and creating more! And working on my photography skills too.

What is one thing you would like to find under the Christmas tree?

An unmarried Adam Driver who was in love with me, holding a kitten and a plate of nachos.

Josiah Lau – Channel Strategist

What are you most looking forward to next year?slack-for-ios-upload-5

To be able to work on even bigger national clients during work and show them how social media marketing should be done, and help small businesses grow in my own time.

What is something that you can improve on for next year?

Be able to empathize with others (whether it be clients or team members or people in general) better.

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And with that, we shut our laptops closed for the last time in 2016 – just kidding, we have Netflix to watch- and wish you all a very Merry Christmas.

May you have a tolerable time with your relatives, eat as much glazed ham as your pants allow, and may you always, always be winning on social.  

See you in 2017! 

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