Category: Perspectives

I would take a guess that one in three new clients asks this question within 12 days of working together: “Ok great, ‘X’ is working, now should we roll it out on Instagram?”. Sometimes the answer to this question is “Yes, that makes sense, and it’s the time to do it”, but more often than […]Continue reading

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Overnight, Facebook released the statement that they’ve identified and fixed a bug that misattributed clicks on video carousel ads when viewed via a mobile web browser. Essentially, if you were bidding on link clicks, and users expanded your video from within a carousel to watch it fullscreen on mobile, this was inaccurately reported as a […]Continue reading

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This article is for Digital/Marketing Managers in Australia, who would love to work with a social/digital/marketing agency, but just can’t get their managers across the line. Before we begin, I should introduce myself. As well as the guy behind the keyboard, I am the Managing Director at JMD, and I’ve helped countless managers build business […]Continue reading

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Once upon a time, choosing where to go on your annual holiday was a matter of booking a spot in your favourite caravan park. And if you were looking at going a little further afield? Maybe on a trip of a lifetime? Well, you would head to your local travel agents for the lowdown on […]Continue reading

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There’s a page on Facebook that explores people’s stories like no other. The wall is covered with pictures; There’s the eccentric old lady, the man with pain behind his eyes, and the children trussed up in their Sunday best. At first glance, the page might seem like another street style blog or the portfolio of […]Continue reading

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They’ve been called “the biscuit that shaped the nation,” so it was no wonder that there was widespread outrage when Arnott’s decided to meddle with the flavour of their iconic Shapes. It only took 10,000 petition signatures, hundreds of promises to boycott the product, and widespread media attention to get Arnott’s to restock two of […]Continue reading

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With the age of the internet long upon us, accessing data has only become easier and easier. We hardly have to go looking for it. We’re inundated with data when we run an advertisement on any social platform – all kinds of it.   Online advertising has also surpassed traditional media when it comes to […]Continue reading

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